Expand your online presence using BaseLinker’s new integration with Walmart Marketplace


In the ever-expanding realm of e-commerce, seizing every opportunity to extend your reach is key to success. BaseLinker is delighted to introduce our latest integration — now, our sellers can effortlessly list their products on Walmart Marketplace, managing orders seamlessly across various channels while keeping their inventory perfectly synchronized. Let’s delve into what makes Walmart Marketplace a game-changer and why this integration is a significant stride forward.

What is Walmart Marketplace

Walmart Marketplace is a key player in the e-commerce world. Similar to Amazon’s third-party model, it enables listing products on Walmart’s website, currently catering to the U.S., Canada, and Mexico, with plans for Chile in 2024.

As of September 2023, Walmart Marketplace hosts 100,000 active sellers, doubling in just 18 months. Walmart’s marketplace is rapidly expanding. Strategic investments in seller experience and Walmart Fulfillment Services mirror Amazon’s FBA, reinforcing Walmart’s commitment to seller success.

For online sellers seeking channel diversification, Walmart Marketplace offers a compelling option. Seamlessly integrate with Walmart using BaseLinker, optimizing your listing, order management, and synchronized inventory across all channels.

BaseLinker x Walmart integration features

  • Efficiently list products in bulk from your BaseLinker inventory or any chosen storage.
  • Ensure live synchronization of stock and prices across all your sales channels.
  • Streamline Walmart order management using our integrated system, featuring a pick & pack assistant and returns module.
  • Simplify shipping processes by purchasing and printing labels directly in BaseLinker through our trusted shipping and fulfillment partners.
  • Forward order statuses and shipping numbers from BaseLinker to your Walmart Seller account.
  • Enhance productivity with our workflow automation module, reducing order fulfillment time by up to 7x.

Unlock Growth with Walmart Marketplace

Expanding to Walmart Marketplace offers US sellers a strategic edge

  • Extended Reach and Exposure: Tap into Walmart’s vast customer base for increased product visibility.
  • Diversify Sales Channels: Reduce reliance on a single platform to eliminate the risk of accidental/random account lockouts ruining your entire business.
  • Credibility Boost: Leverage the trusted Walmart brand for enhanced credibility and consumer trust.
  • Competitive Advantage: Stand out in a less saturated environment, gaining a competitive edge.
  • Efficient Order Fulfillment: Utilize Walmart Fulfillment Services (WFS) for streamlined and efficient order processing, incl. pickup at sellers’ own physical stores, and heavy & bulky fulfillment.
  • Global Expansion Potential: Position for future international expansion as Walmart Marketplace extends into new markets.
  • BaseLinker Integration: Seamlessly manage inventory and orders across channels with BaseLinker’s integrated solutions.

How to set up Walmart integration in BaseLinker?

The integration with Walmart is now available in the BaseLinker panel under Integrations → Marketplace. Both the connection instructions for the integration in the BaseLinker panel and its detailed description can be found in our Knowledge Base: Connecting a Walmart account.

About the author


BaseLinker is a software designed to integrate popular marketplaces, store platforms, carriers and useful e-commerce tools in one friendly panel. Try bulk listing, order management and process automation functions to save time and money. BaseLinker will automatically change order statuses, send customer messages, issue invoices, create shipments and print documents. Test all system integrations and functions during a 14-day free trial.

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